Marketing in the Industry - full-time, starting in winter sem., Marketing in the Industry
Specialisation
Assesment methods:
C - credits are awarded based on continous assessment
E - credits are awarded based on continous assessment and final exam
Semester 1
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 405 | |||||||||
| 09 50 1311 00 | Basics of Marketing | 5 | 30 | 30 | E | ||||
| 09 10 3211 00 | Critical Thinking | 3 | 15 | 15 | C | ||||
| 09 21 3411 00 | Economics | 2 | 30 | C | |||||
| 09 80 3111 00 | Information Technologies I | 3 | 30 | 15 | C | ||||
| 09 61 2311 00 | Introduction to Technology | 2 | 15 | 15 | C | ||||
| 21 01 1323 00 | Mathematics I | 7 | 30 | 60 | E | ||||
| 09 40 3311 00 | Modern Management | 2 | 15 | 15 | C | ||||
| 21 02 1145 00 | Physics | 4 | 15 | 45 | C | ||||
| 09 40 2511 00 | Study Skills for Universit | 2 | 30 | C | |||||
Semester 2
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 465 | |||||||||
| 09 50 0111 00 | Creative Marketing Communications in Industry | 3 | 15 | 30 | C | ||||
| 09 61 2411 00 | Engineering Graphics | 3 | 15 | 30 | C | ||||
| 09 40 1011 00 | Finance and Law in Management | 3 | 30 | 30 | C | ||||
| 22 91 0600 10 | Foreign Language Module 1 | 2 | 30 | C | |||||
| 09 80 3211 00 | Information Technologies II | 3 | 30 | 15 | C | ||||
| 09 61 1511 00 | Material Science and Commodity Science | 6 | 30 | 30 | 15 | E | |||
| 21 01 1324 00 | Mathematics II | 7 | 45 | 45 | E | ||||
| 23 92 3111 20 | Physical Education | 0 | 30 | C | |||||
| 09 50 0211 00 | Purchasing Behavior | 3 | 30 | 15 | C | ||||
Semester 3
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 410 | |||||||||
| 09 40 1411 00 | Basics of Project Management | 2 | 15 | 15 | C | ||||
| 09 10 1111 00 | Civil Society | 1 | 5 | C | |||||
| 22 91 0600 20 | Foreign Language Module 2 | 2 | 30 | C | |||||
| 09 50 1411 00 | Market Research and Data Anlysis | 5 | 15 | 30 | 15 | E | |||
| 09 73 2911 00 | Modern Manufacturing Methods in an Industry 5.0 Era | 4 | 30 | 15 | 15 | C | |||
| 09 50 1711 00 | Operational Marketing | 6 | 30 | 15 | 15 | E | |||
| 23 92 3111 30 | Physical Education | 0 | 30 | C | |||||
| 09 50 1611 00 | Sustainable Marketing | 5 | 15 | 15 | 30 | E | |||
| 09 50 1511 00 | Website Design for Marketers and E-commerce | 5 | 15 | 30 | 30 | C | |||
Semester 4
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 435 | |||||||||
| 09 50 3411 00 | Brand and Image Management in the Company | 4 | 15 | 30 | 15 | C | |||
| 09 10 3311 00 | Business Ethics | 2 | 15 | 15 | C | ||||
| 22 91 0600 30 | Foreign Language Module 3 | 2 | 30 | C | |||||
| 09 50 0011 00 | Industrial Relationship Marketing | 4 | 15 | 30 | E | ||||
| 02 09 5908 00 | Introduction to Electrical Engineering | 4 | 15 | 30 | E | ||||
| 02 12 5892 00 | Materials in Electrical Engineering | 2 | 15 | 30 | C | ||||
| 23 92 3111 40 | Physical Education | 0 | 30 | C | |||||
| 09 71 1411 00 | Quality and Safety Engineering | 6 | 30 | 45 | E | ||||
| 09 50 3111 00 | Social Media i Content Marketing | 3 | 30 | C | |||||
| 09 40 1211 00 | Teams Management | 3 | 15 | 30 | C | ||||
Semester 5
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 405 | |||||||||
| 02 27 6311 00 | Electrical Devices | 3 | 15 | 30 | C | ||||
| 02 05 6318 00 | Electronic Devices | 3 | 15 | 30 | C | ||||
| 22 91 0600 40 | Foreign Language Module 4E | 3 | 30 | E | |||||
| 09 11 2311 00 | Fundamentals of Research Methodology | 1 | 15 | C | |||||
| 02 32 6260 00 | Renewable Energy Resources | 2 | 10 | 20 | C | ||||
| 09 40 2811 00 | Sales Techniques | 3 | 15 | 30 | C | ||||
| 09 40 3711 00 | Social Communications and Negotiation in Business | 3 | 45 | C | |||||
| 09 50 2111 00 | Summative Module | 9 | 105 | C | |||||
| 09 40 2011 00 | Technology Transfer and Intellectual Property Protection | 3 | 15 | 30 | C | ||||
Semester 6
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 0 | |||||||||
| set 3 of elective courses | none | 30 | |||||||
set 3 of elective courses - none
none
Semester 7
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| Total of credits 30.0 Total of teaching hours 145 | |||||||||
| 09 12 1011 00 | Diploma Thesis | 15 | 10 | C | |||||
| 09 50 0311 00 | Financial Effectiveness of Marketing Activities | 3 | 15 | 30 | C | ||||
| 09 02 1211 00 | Internships (6 weeks) | 4 | C | ||||||
| 02 38 6216 00 | Optoelectronic Systems for General Use | 4 | 15 | 15 | 30 | C | |||
| 09 11 1211 00 | Seminar | 3 | 15 | C | |||||
| set 1 of elective courses | none | 1 | |||||||
set 1 of elective courses - none
| Course unit code | Course unit title | ECTS | L | T | Lab | P | S | O | Exam |
|---|---|---|---|---|---|---|---|---|---|
| 09 13 2711 00 | Communication and Teamwork | 1 | 15 | C | |||||
| 09 13 2811 00 | Strategic Thinking | 1 | 15 | C | |||||
| 09 13 2911 00 | Digital Innovation | 1 | 15 | C | |||||
| 09 13 3011 00 | Agile Project Management | 1 | 15 | C | |||||
| 09 13 3111 00 | Data Presentation Methods and Techniques | 1 | 15 | C | |||||
| 09 13 3211 00 | Methods of Measuring Customer Satisfaction | 1 | 15 | C | |||||
| 09 13 3311 00 | Lean Start-up - Managing Your Own Company | 1 | 15 | C | |||||
| 09 13 3611 00 | Circular Economy in Practice | 1 | 15 | C |